Our marketing resources include:
The Law Practice Division has a volunteer-led publishing delivery board that produces books by members and industry experts to support your practice and provide subject matter expertise. We have significant, substantive marketing offerings. These include:
Women Rainmakers’ Best Marketing Tips, Fourth Edition
Tips include: marketing plans, professional image, advertising, social media for today and tomorrow, public relations, networking, communications, entertainment and gifts, business development and more.
Own the Map: Marketing Your Law Firm’s Address Online
With the proliferation of smartphones, people are searching for “pizza restaurants near me,” “ATMs near me,” and, yes, even “divorce lawyers near me.” It’s time for attorneys and law firm marketers to understand that office location in relation to prospective clients is a marketing asset—or a liability—that must be leveraged to maximize effectiveness across all marketing efforts.
Strategic Networking for Introverts, Extroverts, and Everyone in Between
Networking requires strategy to be effective. Author Carol Schiro Greenwald has written the ultimate guidebook for forging new business relationships by enhancing your natural networking tendencies. Fellow author Carole Levitt says, “This is a must-read book for the introvert and for the extrovert.”
Embrace GENgagement: How to Transform Generational Challenges into Opportunities for You and Your Firm
Generations of workers and external stakeholders cannot unite unless they make a serious attempt to clear away misunderstandings and misinterpretations. They must confront erroneous stereotypes and bias and sincerely care to do it. This thought-provoking and action-inspiring book is a handy reference guide to aid that process.
Explore legal technology trends and predictions from industry experts’ analyses of the ABA 2020 Legal Technology Survey Report. The report contains more marketing resources, including a report on websites and marketing. Other reports include: cloud computing, solo and small firm, tech training, practice management, litigation and TAR, and budgeting and planning.
The Law Practice Division is a great resource for your marketing needs, and we are glad to be a part of your ABA experience. If you would like to engage with us further on marketing or practice management topics, please join us at our Spring Meeting, May 2021.