The Marketing Issue

Features

Practice Technology

The Impact of Lead Generation

Conrad Saam

Lead generation service providers are aplenty, but how do they really work and are they right for each lawyer?

Civil Rights & Constitution

Practicing With Twitter: An Immigration Lawyer’s Social Media Journey

Nicholas Gaffney

From his humble background to his years of experience practicing immigration law to his use of Twitter, Greg Siskind provides numerous lessons for other attorneys looking to utilize social media as a marketing strategy.

Practice Management

Promoting Your Practice During the Pandemic Is Virtually Easy

Jonathan R. Fitzgarrald & Lana J. Manganiello

Virtual opportunities, if managed appropriately, can lead to an increase in business and networking efforts.

Professional Development

First-Year Focus in a Pandemic

Jill McCall

How are professional development staff keeping associates engaged in the COVID era?

Practice Management

Wine to Water: Connecting Your Firm to Your Cause

Mike Nestor

Identify projects or initiatives that can benefit staff, lawyers and the community alike.

Departments

Practice Technology

Editor's Note: Now Is the Time for Effective Digital Marketing

Lance G. Johnson

Now is the time for effective digital marketing.

Practice Management

Perspectives: Investing in Internal

Traci Ray

Mentoring, communication, skill set, cross-marketing and good ole’ fashioned relationships.

Frontlines

Lawyer Wellness

The Thriving Lawyer: Don't Take It Personally, Really

Anne E. Collier

Characterizing another’s behavior as a personal affront is not just a sign that you are stressed, it’s disempowering.

Practice Technology

Simple Steps: Make Your LinkedIn Profile Stand Out

Allison C. Shields Johs

Make your LinkedIn profile stand out by writing it in a way that engages and inspires clients, potential clients and referral sources.

Lawyer Discipline

Ethics: The Least-Known Ethics Rule

Lucian T. Pera

Let’s talk about one change that hit the ABA Model Rules in 2002 and the majority of jurisdictions soon after.

Practice Marketing

News & Events: Law Practice Marketing Resources

Zachary Bambacht

For all our members, we want our resources to help you address the challenges you are currently facing.

Technology

Practice Technology

Product Watch: X.ai: Your Artificial Assistant

Heidi S. Alexander

I remember thinking, “Could an artificial intelligence scheduling assistant really solve all my scheduling woes?"

Court Administration

Hot Buttons: The Trials and Tribulations of Virtual Lawyering

Daniel J. Siegel

The virtual elimination of in-person trials has been a shock to many advocates.

Consumers

Tech From the Trenches: The Customer’s Guide to Master Service Agreements

Wade K. Sims

Unlike traditional service and license agreements, MSAs are “master” documents that govern multiple agreements or transactions between entities.

Business

Practice Management

Managing: Balancing Short- and Long-Term Decisions in a Pandemic

Thomas C. Grella

The closures forced upon us require us to ask questions about the future of the law firm in light of a practice environment that is likely to never get back to exactly as it was before.

Model Rules of Professional Conduct

Future Proofing: Gaining Perspectives From the ABA Center for Innovation

Dan Pinnington & Reid Trautz

The work and resources of the Center can help you better understand the future of practicing law

Practice Management

Marketing: Replacing Face-to-Face in Business Development

Micah Buchdahl

If a pandemic hit prior to the advent of social media or, heaven forbid, the internet, I’m not sure what advice I could have provided in altering an attorney’s marketing and business development strategy and planning. But luckily, I don’t have to.

Practice Management

Finance: One Year Into the Pandemic: Does Process Improvement Produce the Perfect Fee Arrangement?

Frederick J. Esposito Jr.

Law firms must continue to review and improve those processes to produce legal services with less waste, streamline costs while also promoting client value so pricing strategies that address client needs can be developed, as well as produce profit for the law firm.

Practice Management

Practice Management Advice: Fighting Financial Fraud in Legal

John D. Bowers

Statistics from the FBI’s Internet Crime Complaint Center (IC3) for the United States are startling even at first blush. From 2015 to 2019, IC3 has seen an annual average increase of approximately 14 percent in the number of complaints and a 38 percent annual average increase in the amount of money lost.

Practice Management

Taking the Lead: Creating New Marketing Opportunities

Linda Klein & John Hinton IV

Because videoconferences were replacing many telephone calls, we were seeing some clients more often by video than we saw them in person pre-pandemic. Were the bonds with these clients getting stronger, not weaker?

Lance G. Johnson

Chair

Fairfax, VA
Mary E. Vandenack

Vice Chair

Omaha, NE
John D. Bowers

Nashville, TN
Micah Buchdahl

Moorestown, NJ
James Calloway

Oklahoma City, OK
Dave Christensen

South Windsor, CT
Anne Collier

Chevy Chase, MD
Nicholas Gaffney

San Francisco, CA
Jason Long

Knoxville, TN
Andrea Malone

Philadelphia, PA
Jeanne Picht

Washington, DC
Daniel Pinnington

Toronto, ON
Mark Robertson

Oklahoma City, OK
Michael Spekter

Washington, D.C.
Roberta Tepper

Phoenix, AZ
Cynthia Thomas

Newbury Park, CA
Courtney Ward-Reichard

Minneapolis, MN
Marcia Wasserman

Northridge, CA
Patrick Wright

Dallas, TX

American Bar Association TM American Bar Association

The Marketing Issue

Maximize Your Brand: The Psychological and Social Differences When Meeting Online

Features

The Impact of Lead Generation

Practicing With Twitter: An Immigration Lawyer’s Social Media Journey

Promoting Your Practice During the Pandemic Is Virtually Easy

First-Year Focus in a Pandemic

Wine to Water: Connecting Your Firm to Your Cause

Departments

Editor's Note: Now Is the Time for Effective Digital Marketing

Perspectives: Investing in Internal

Frontlines

The Thriving Lawyer: Don't Take It Personally, Really

Simple Steps: Make Your LinkedIn Profile Stand Out

Ethics: The Least-Known Ethics Rule

News & Events: Law Practice Marketing Resources

Technology

Product Watch: X.ai: Your Artificial Assistant

Hot Buttons: The Trials and Tribulations of Virtual Lawyering

Tech From the Trenches: The Customer’s Guide to Master Service Agreements

Business

Managing: Balancing Short- and Long-Term Decisions in a Pandemic

Future Proofing: Gaining Perspectives From the ABA Center for Innovation

Marketing: Replacing Face-to-Face in Business Development

Finance: One Year Into the Pandemic: Does Process Improvement Produce the Perfect Fee Arrangement?

Practice Management Advice: Fighting Financial Fraud in Legal

Taking the Lead: Creating New Marketing Opportunities

Masthead

2020-2021

Lance G. Johnson

Mary E. Vandenack

John D. Bowers

Micah Buchdahl

James Calloway

Dave Christensen

Anne Collier

Nicholas Gaffney

Jason Long

Andrea Malone

Jeanne Picht

Daniel Pinnington

Mark Robertson

Michael Spekter

Roberta Tepper

Cynthia Thomas

Courtney Ward-Reichard

Marcia Wasserman

Patrick Wright