March 01, 2020 The Marketing Issue

The Mobile Legal Services Consumer

Online marketing can revolutionize your client development.

Gyi Tsakalakis

People are online now more than ever before. Technology is at everyone’s fingertips at anytime and anywhere.

In fact, 35 percent of Americans owned smartphones in 2011—today, that number is 81 percent, according to the Pew Research Center. And around 20 percent of American adults are “smartphone-only” internet users—meaning they own a smartphone but do not have traditional home broadband service.

But you don’t have to work at the Pew Research Center to know that your clients and next clients are constantly connected to their mobile devices. Just look around.

Generally speaking, I’m not big on internet hyperbole. Shiny object syndrome is an epidemic in the legal profession. Nonetheless, in many ways, this has changed how attorneys provide legal services to consumers.

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