March/April 2020

News & Events

Marketing Law Practice

Zachary Bambacht

The law practice division, as of this current bar year, has never been more accessible to all members of the ABA. A membership in the Division is readily available, at no additional charge, to each member. That’s right, LP is now included with ABA memberships—as long as you opt in. This is exciting to all of us here in the Division because we know we offer real and significant value to our members, with thought leadership in the areas of marketing, management, finance and technology. We work with amazing attorneys and professionals across the legal profession to demonstrate and share this expertise in our content as it relates to the practice of law.

LP continues to innovate and will continue to bring new offerings to our members and the legal marketplace. This includes a new full-day program at the 2020 Annual Meeting dedicated to Leading into the Future, a leadership program for managing partners, practice group leaders and other small to midsize firm leaders. Our program is dedicated to community and support, substantive knowledge about trends, technology, finance, and improving and building new skills regarding the management of people. The program will feature three breakout sessions/workshops to address real-world challenges of today’s firm leadership. It’s a great opportunity to engage with the Division and to interact with your peers about the challenges and pressures they face in their daily work and the real-world solutions to address them.

Books

The Law Practice Division has published more than 100 titles, many of which are specifically focused on marketing. Our marketing titles include:

Strategic Networking for Introverts, Extroverts, and Everyone in Between

Do you network because you know you should but have little to show for the effort? Or do you avoid networking altogether because it seems too time-consuming, intimidating or salesy? If so, this book is for you.

The Lawyer’s Guide to Marketing on the Internet (Fourth Ed.)

Transform your website, email, social media and overall online marketing strategy! Get closer to your target prospects and clients in ways that are proven and meaningful to buyers of legal services. Choose a mix of tools that will measurably move the needle using the advice in The Lawyer’s Guide to Marketing on the Internet (Fourth Ed.).

Do you have a unique subject matter expertise related to marketing and its role in practice management? Consider writing a book for the Law Practice Division! It’s a great way to market yourself as a thought leader to the profession.  For our Book Proposal Form and to take advantage of your member discount on marketing-focused LP books and more, please visit us at :https://www.americanbar.org/groups/law_practice/publications/law-practice-books/.The Law Practice Division is passionate about the discipline of marketing and its integration within practice management. We look forward to supporting you and your marketing efforts throughout your law career. It’s important to us that you are able to maximize the value of your membership and participation within LP. 

Zachary Bambacht

Zachary Bambacht is the director of the ABA Law Practice Division in Chicago. Zachary.Bambacht@americanbar.org