March/April 2020

Ethics

The Two-Company Model for New Law

Lucian T. Pera

Three business people walk into a lawyer’s office.

They say they have a great idea for a twist on a traditional business. They say they’re innovative disrupters of that traditional business. They tell the lawyer something like, “It’s Uber for [fill in the blank]—get it?”

One is a forward-thinking operator in that traditional business. Another is a technology whiz who believes she can make the traditional business work better, faster and cheaper with an infusion of new technology, both for marketing and business operations. The third is an investor, committed to putting money in the venture. All three want the lawyer to help launch the business.

It’s a good day for the lawyer. She gets to help new clients build something.

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