March 01, 2020 The Marketing Issue

Why Video Should Be Part of Your Law Firm’s Marketing Strategy

Pivoting to video can pay off big in visibility, credibility and affordability.

Chris DeWinter

Video marketing is a potent tool that can help your law firm reach potential clients more affordably, more effectively and more persuasively than ever before.

We live in an increasingly video-centric world: According to a 2019 Cisco trend report, by 2022, online videos will make up more than 82 percent of all consumer internet traffic—up from 75 percent in 2017. Access to this content will increase too. By 2022, broadband speeds will nearly double, and smartphones will account for 44 percent of total internet traffic, up from 18 percent in 2017.

And it’s getting easier and easier for people to access video content anywhere from the palm of their hand. More importantly, video is increasingly how consumers prefer to consume content.

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