March 01, 2020 The Marketing Issue

Relationship Marketing

Cultivate Referrals with Legal Technology

Ryan M. Anderson

When we talk about the radical changes ahead for the legal industry, it’s often with a note of worry in our voices. Will AI replace junior lawyers? Will apps replace in-person legal service? And do I have to learn how blockchain works?

But whatever new tech upheavals come our way, we can feel confident about one fact: The core of legal services will always be relationships. 

The best legal tech companies already know this. “Legal service automation” might sound robotic, as though it’s replacing warm human relationships with a factory assembly line. But quality automation technologies have an opposite objective. They streamline workflows to help lawyers communicate and connect more effectively with their clients. They boost transparency and collaboration. And they improve the value of legal service to clients.

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