July/August 2020

Marketing

The Law Marketing Up/Down Drill

Micah Buchdahl

In the March/April 2019 Law Practice, I debuted the Up/Down Drill, based on my favorite morning-after column in The Philadelphia Inquirer after an Eagles game. It seems appropriate to utilize space in this Big Ideas issue to bring it back for discussion of topics that touch upon the hot, cold and trendy in the world of law marketing and business development. It is just as appropriate (and coincidental) to start with an area that invokes the game of football as it relates to the always hot topic of diversity.

Diversity End-Around: Down

The Mansfield Rule was first brought to my attention by a partner at a minority-owned law firm who questioned how a particular BigLaw firm could possibly be touting its diversity—in the signature block of its emails, of all places. He questioned the implications that it might have on truly diverse firms that were supposedly getting greater consideration for work in today’s corporate marketplace.

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