Law Practice Magazine

The Marketing Issue

March/April 2018

Features

Social Media Marketing Has Gone Viral
While once frowned upon, clients live on social media, and attorneys need to be there too.
By Dan Pinnington

Closing the Loop: Intake from Star to Finish
Great marketing also needs a solid client intake process.
By Gyi Tsakalakis

Moving Beyond the 'Practice of Law'
Understanding the need to progress toward the multidisciplinary future of law firms.
By Jordan Furlong

Strategies for Better Networking
The where, when and how of networking through organizations.
By Carol Schiro Greenwald

Moving Your Firm's Marketing Up a Notch
Five and a half reasons for engaging a fractional chief marketing officer.
By Jonathan R. Fitzgarrald

Putting Clients First

Using the customer experience concept to transform your client relationships.
By Maggie T. Watkins

THANKS TO OUR ISSUE TEAM: Nick Gaffney, Susan White, and Patrick Wright

Departments

Editor's Note 

Marketing, Indeed, Is Everything
By Heidi A. Barcus

Perspectives

Marketing, Whatever Your Legal Position, Is Important
By Bill Ferreira

Frontlines

Highlights

After the Gatlinburg Fire: Tennessee Lawyers Step Up
By Meagan Davis Collver

Simple Steps

Incorporating Client Testimonials and Reviews into Your Marketing
By Allison C. Shields

Ethics

Marketing Ethically
By Lucian T. Pera

News & Events

Marketing's Importance in an Increasingly Competitive Landscape
By Zachary Bambacht

Technology

Product Watch

With Apollo, Clio Re-engineers Its Platform and Its Mission
By Robert J. Ambrogi

Hot Buttons

Do Lawyers Need a Digital Detox?
By Sharon D. Nelson & John W. Simek

The Digital Toolkit

The Showdown: Amazon Echo Versus Google Home
By Tom Mighell

Business

Managing

Emotional Intelligence: A Key to Client and Team Relationships
By Thomas C. Grella

Career Steps

Developing a Marketing Mindset
By Wendy L. Werner

Marketing

Marketing to and for Millennials
By Micah Buchdahl

Finance

Understanding What Drives Revenue
By Peter Roberts

Practice Management Advice

Managing a Law Practice in the Age of Intelligent Machines
By Jim Calloway

Taking the Lead

Mindful Leadership
By Mary E. Vandenack