March/April 2018 | THE MARKETING ISSUE

Welcome to the MARKETING Issue of Law Practice magazine, March/April 2018.

March/April 2018


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Law Practice Magazine Archives



Social Media Marketing Has Gone Viral

While once frowned upon, clients live on social media, an attorneys need to be there too.
By Dan Pinnington



Closing the Loop: Intake from Star to Finish

Great marketing also needs a solid client intake process.
By Gyi Tsakalakis



Moving Beyond the 'Practice of Law'

Understanding the need to progress toward the multidisciplinary future of law firms.
By Jordan Furlong



Strategies for Better Networking

The where, when and how of networking through organizations.
By Carol Schiro Greenwald



Moving Your Firm's Marketing Up a Notch

Five and a half reasons for engaging a fractional chief marketing officer.
By Jonathan R. Fitzgarrald



Putting Clients First

Using the customer experience concept to transform your client relationships.
By Maggie T. Watkins




Team Leaders: Nick Gaffney, Susan White and Patrick Wright





Editor's Note 

Marketing, Indeed, Is Everything
By Heidi A. Barcus




Marketing, Whatever Your Legal Position, Is Important
By Bill Ferreira






After the Gatlinburg Fire: Tennessee Lawyers Step Up
By Meagan Davis Collver



Simple Steps

Incorporating Client Testimonials and Reviews into Your Marketing
By Allison C. Shields




Marketing Ethically
By Lucian T. Pera



News & Events

Marketing's Importance in an Increasingly Competitive Landscape
By Zachary Bambacht





Product Watch

With Apollo, Clio Re-engineers Its Platform and Its Mission
By Robert J. Ambrogi



Hot Buttons

Do Lawyers Need a Digital Detox?
By Sharon D. Nelson & John W. Simek



The Digital Toolkit

The Showdown: Amazon Echo Versus Google Home
By Tom Mighell






Emotional Intelligence: A Key to Client and Team Relationships
By Thomas C. Grella



Career Steps

Developing a Marketing Mindset
By Wendy L. Werner




Marketing to and for Millennials
By Micah Buchdahl




Understanding What Drives Revenue
By Peter Roberts



Practice Management Advice

Managing a Law Practice in the Age of Intelligent Machines
By Jim Calloway



Taking the Lead

Mindful Leadership
By Mary E. Vandenack


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