March/April 2018 | THE MARKETING ISSUE

Welcome to the MARKETING Issue of Law Practice magazine, March/April 2018.

March/April 2018

 

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Law Practice Magazine Archives

FEATURES

 

Social Media Marketing Has Gone Viral

While once frowned upon, clients live on social media, an attorneys need to be there too.
By Dan Pinnington

 

 

Closing the Loop: Intake from Star to Finish

Great marketing also needs a solid client intake process.
By Gyi Tsakalakis

 

 

Moving Beyond the 'Practice of Law'

Understanding the need to progress toward the multidisciplinary future of law firms.
By Jordan Furlong

 

 

Strategies for Better Networking

The where, when and how of networking through organizations.
By Carol Schiro Greenwald

 

 

Moving Your Firm's Marketing Up a Notch

Five and a half reasons for engaging a fractional chief marketing officer.
By Jonathan R. Fitzgarrald

 

 

Putting Clients First

Using the customer experience concept to transform your client relationships.
By Maggie T. Watkins

 

 

THANKS TO OUR ISSUE TEAM

Team Leaders: Nick Gaffney, Susan White and Patrick Wright

 

 

DEPARTMENTS

 

Editor's Note 

Marketing, Indeed, Is Everything
By Heidi A. Barcus

 

 

Perspectives

Marketing, Whatever Your Legal Position, Is Important
By Bill Ferreira

 

 

FRONTLINES

 

Highlights

After the Gatlinburg Fire: Tennessee Lawyers Step Up
By Meagan Davis Collver

 

 

Simple Steps

Incorporating Client Testimonials and Reviews into Your Marketing
By Allison C. Shields

 

 

Ethics

Marketing Ethically
By Lucian T. Pera

 

 

News & Events

Marketing's Importance in an Increasingly Competitive Landscape
By Zachary Bambacht

 

 

TECHNOLOGY

 

Product Watch

With Apollo, Clio Re-engineers Its Platform and Its Mission
By Robert J. Ambrogi

 

 

Hot Buttons

Do Lawyers Need a Digital Detox?
By Sharon D. Nelson & John W. Simek

 

 

The Digital Toolkit

The Showdown: Amazon Echo Versus Google Home
By Tom Mighell

 

 

BUSINESS

 

Managing

Emotional Intelligence: A Key to Client and Team Relationships
By Thomas C. Grella

 

 

Career Steps

Developing a Marketing Mindset
By Wendy L. Werner

 

 

Marketing

Marketing to and for Millennials
By Micah Buchdahl

 

 

Finance

Understanding What Drives Revenue
By Peter Roberts

 

 

Practice Management Advice

Managing a Law Practice in the Age of Intelligent Machines
By Jim Calloway

 

 

Taking the Lead

Mindful Leadership
By Mary E. Vandenack

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