In session 2, Steve, Ben, and Linda discuss defining your marketplace, matching your skill set to your target clientele, educating your target clientele, budgeting, and marketing.
VIDEO
Session 2: Identifying Your Target Customer Base
Steven Michael Emmert, Bennett Evan Cooper, and Linda L Morkan
Speakers
Bennett Evan Cooper
Dickinson Wright PLLC
Member, Dickinson Wright PLLC, Phoenix, Arizona, www.dickinsonwright.com. Immediate Past Chair, ABA Council of Appellate Lawyers (Judicial Division, Appellate Judges Conference). Past Chair, Appellate Lawyer Representatives...
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Linda L Morkan
Robinson & Cole LLP
...
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