chevron-down Created with Sketch Beta.
August 21, 2023

Managing the Message: The Potency of Language to Build Support and Mitigate Crisis

Strategic messaging is a powerful took for engaging stakeholders, work with the media, engage program participants, and respond to crisis. This session will explore how to develop strategic messaging and avoid stigmatizing language. We’ll look at a crisis communications case study and examine how messaging and language helped sway public opinion and reduce negative consequences.

Learning Objectives:

  • Understand how to develop strategic messaging.
  • Examine research on stigmatizing language and address how it can be avoided.
  • Learn how to respond to crisis and the role of messaging in mitigating its damage.