Joe Reinartz, Executive Director of the North American Concert Promoters Association, presented on the concert business, covering key roles, industry professionals, and the evolution of the music industry. He discussed the history of Live Nation and Ticketmaster and challenges faced by promoters and venues. The presentation also touched on financial aspects, industry relationships, and advice for aspiring promoters, concluding with a discussion on broadcasting scrutiny and tour profits.
NACPA represents major promotion companies including Live Nation and AEG Presents and independents like Nederlander, Jam, Outback Presents, LiveCo and Another Planet Entertainment. Joe is the public-facing representative for festival producers like Coachella, Bonnaroo, Lollapalooza and Electric Daisy Carnival and major tours such as Taylor Swift, J Cole and the Eagles.