Giedre Neverauskas from Keller Schneider discussed recent developments in trademark law in Switzerland, including the procedural side, the Swiss trademark office, and the upcoming project 4.0. She also discussed changes in the Swiss trademark law, particularly focusing on the indication of origin, and the enforcement of Swissness globally. Lastly, Giedre reviewed four recent trademark cases in Switzerland and discussed the concept of concurrent rights in trademark law.