December 01, 2019 Feature

The Art of Telling IP Stories

C. Edward Good

©2019. Published in Landslide, Vol. 12, No. 2, November/December 2019, by the American Bar Association. Reproduced with permission. All rights reserved. This information or any portion thereof may not be copied or disseminated in any form or by any means or stored in an electronic database or retrieval system without the express written consent of the American Bar Association or the copyright holder.

Stand before a jury for your opening or closing argument and you know your task: Tell the jurors a good story. Grab their interest. Hold on. Look them in the eye. Win them over.

Premium Content For:
  • Intellectual Property Law Section
Join - Now