June 10, 2020 Feature

How Do You Really Build Your Client Base?

Douglas H. McPherson

©2020. Published in Landslide, Vol. 12, No. 5, May/June 2020, by the American Bar Association. Reproduced with permission. All rights reserved. This information or any portion thereof may not be copied or disseminated in any form or by any means or stored in an electronic database or retrieval system without the express written consent of the American Bar Association or the copyright holder.

Traditionally, business development hasn’t played a huge part in intellectual property (IP). Clients found their attorneys through recommendation, reputation, or geography, and, as long as they were looked after, the client would stay with that firm and the relationship would be passed down to the next generation when a partner retired.

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