June 10, 2020 Feature

Budding In: The Law’s Intrusion on Branding in the Cannabis Industry

Allison B. Margolin, Raza Lawrence, and Xochilt Gama

©2020. Published in Landslide, Vol. 12, No. 5, May/June 2020, by the American Bar Association. Reproduced with permission. All rights reserved. This information or any portion thereof may not be copied or disseminated in any form or by any means or stored in an electronic database or retrieval system without the express written consent of the American Bar Association or the copyright holder.

As of January 2020, a total of 11 states have legalized recreational marijuana, and 33 states have legalized medical marijuana. With the increasing number of states legalizing medical and recreational marijuana, state lawmakers and all pertinent licensing authorities have found themselves scrambling to enact and enforce regulations for the different aspects of this continually evolving industry. Among one of the most important elements of the cannabis industry, and any business for that matter, is branding.

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