February 05, 2020 Feature

Who Owns That Tune? Issues Faced by Music Creators in Today’s Content-Based Industry

Adam J. Reis and Manon L. Burns

©2020. Published in Landslide, Vol. 12, No. 3, January/February 2020, by the American Bar Association. Reproduced with permission. All rights reserved. This information or any portion thereof may not be copied or disseminated in any form or by any means or stored in an electronic database or retrieval system without the express written consent of the American Bar Association or the copyright holder.

Content is king, and his edict is inundation. If an artist or brand can saturate the market with content, and thus capture every possible click, like, and repost, it can increase its chance of being seen and, hopefully, paid. Content can be anything: a simple status update, a short film, a sponsored makeup tutorial, a new meme. And, of course, content can be music, along with every medium in which music can be incorporated.

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