February 05, 2020 Feature

Organized IP Crime

H. Jared Doster and Paul J. Reilly

©2020. Published in Landslide, Vol. 12, No. 3, January/February 2020, by the American Bar Association. Reproduced with permission. All rights reserved. This information or any portion thereof may not be copied or disseminated in any form or by any means or stored in an electronic database or retrieval system without the express written consent of the American Bar Association or the copyright holder.

Your client, which has a significant online retail presence, has a small department that keeps track of customer reviews for its products on all major online third-party platforms, e.g., Amazon, eBay, etc. Recently, this department reported to the chief marketing officer that customer reviews for one of the client’s highest-margin products, which previously averaged across all platforms at 4.5 stars out of 5, recently dropped to 4.1 stars. Other high-margin products are starting to decline in ratings as well. After a deeper dive, the department finds that the number of 1-star ratings has increased exponentially in the last four months, with accompanying customer reviews along the lines of the following:

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