February 05, 2020 Feature

Branding the Band

Peter J. Strand

©2020. Published in Landslide, Vol. 12, No. 3, January/February 2020, by the American Bar Association. Reproduced with permission. All rights reserved. This information or any portion thereof may not be copied or disseminated in any form or by any means or stored in an electronic database or retrieval system without the express written consent of the American Bar Association or the copyright holder.

One of a musical band’s most important assets is the BAND NAME. The band name identifies many aspects of the band—its sound, its look, its musical style, its fashion style, its known songs, its known recordings, its videos, and of course the individuals comprising the band. In other words, the band name is a source identifier for the music the band creates. The band name and often the accompanying band logo that may comprise the band’s brand are the band’s trademarks.

The band name and often the accompanying band logo that may comprise the band’s brand are the band’s trademarks.

The band name and often the accompanying band logo that may comprise the band’s brand are the band’s trademarks.

mspoint/iStock via Getty Images

Premium Content For:
  • Intellectual Property Law Section
Join - Now