©2017. Published in Landslide, Vol. 10, No. 1, September/October 2017, by the American Bar Association. Reproduced with permission. All rights reserved. This information or any portion thereof may not be copied or disseminated in any form or by any means or stored in an electronic database or retrieval system without the express written consent of the American Bar Association or the copyright holder.
Trademark counterfeiting is rampant and growing exponentially, costing businesses billions of dollars each year.1 Fueled by global shifts in manufacturing and the dramatic rise in e-commerce, counterfeiting has spread from fake handbags and watches to virtually every type of product imaginable, even food products. Effectively addressing this problem requires industry solutions, particularly when it comes to enforcing trademark infringement laws in foreign jurisdictions. This article discusses best practices for collaboration and communication between brand owners in protecting their intellectual property (IP) rights against counterfeiters in Asia.
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