Pardon My French: Trademarks in Commercial Advertising in Québec in Light of the Recent Amendments to the Regulations under the Charter of the French Language

François Larose

©2018. Published in Landslide, Vol. 10, No. 3, Janusry/February 2018, by the American Bar Association. Reproduced with permission. All rights reserved. This information or any portion thereof may not be copied or disseminated in any form or by any means or stored in an electronic database or retrieval system without the express written consent of the American Bar Association or the copyright holder.

The Canadian province of Québec is famous for its joie de vivre and culture—being the birth place of singer Céline Dion, movie director Denis Villeneuve, the Cirque du Soleil, and delicacies such as poutine. It is also known for its significant French-speaking population. Maintaining French as the language of the land is not an easy task when its population is surrounded by over 300 million English-speaking neighbors, and thus, according to many, requires strict laws.1

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