Conversations in IP Law

Oliver Herzfeld of Beanstalk Talks about Brand Value and Outsourcing

Janet A. Marvel

©2016. Published in Landslide, Vol. 9, No. 2, November/December 2016, by the American Bar Association. Reproduced with permission. All rights reserved. This information or any portion thereof may not be copied or disseminated in any form or by any means or stored in an electronic database or retrieval system without the express written consent of the American Bar Association or the copyright holder.

Oliver Herzfeld is senior vice president and chief legal officer of Beanstalk, an Omnicom-owned agency and global brand extension consultancy. Beanstalk represents leading brands, celebrities, and media properties, manufacturers, and retailers, assisting them in identifying, exploiting, and managing licenses for the purpose of brand extension. Oliver oversees all aspects of Beanstalk’s legal department, including managing a team of lawyers responsible for drafting and negotiating all the license agreements on behalf of Beanstalk’s clients, updating legal templates to reflect the latest intellectual property laws and industry trends, managing the representation agreement process with new clients, and overseeing Beanstalk’s contract administration department.

Oliver holds a BA cum laude, Phi Beta Kappa, from New York University and a JD with honors from Columbia University School of Law.

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