Do You Own Your Personal Brand? In Figure Skating, the Answer Is Not Too Clear

Christy L. Foley

©2016. Published in Landslide, Vol. 9, No. 2, November/December 2016, by the American Bar Association. Reproduced with permission. All rights reserved. This information or any portion thereof may not be copied or disseminated in any form or by any means or stored in an electronic database or retrieval system without the express written consent of the American Bar Association or the copyright holder.

Dick Button: the voice of figure skating.

Scott Hamilton: the skater with personality.

Michelle Kwan: the epitome of grace on the ice.

All these skaters have a personal brand that they’re known for. But did any of them control the direction of their brand? No. As this article will explain, skaters are at a huge disadvantage for controlling their own brand due to contract and copyright laws.

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