©2017. Published in Landslide, Vol. 9, No. 4, March/April 2017, by the American Bar Association. Reproduced with permission. All rights reserved. This information or any portion thereof may not be copied or disseminated in any form or by any means or stored in an electronic database or retrieval system without the express written consent of the American Bar Association or the copyright holder.
Corporate America’s drive to appeal to millennial consumers may set it on a collision course with thorny ethical and legal issues of biopiracy/bioprospecting. As the population of millennial consumers (born roughly between 1982 and 2000) grows to outnumber consumers of previous generations, their cultural, social, and economic preferences are expected to transform product development and marketing in the near future.
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