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Practical Tips on Trademark Matters in China

Wen Peng and Tingxi Huo

©2017. Published in Landslide, Vol. 9, No. 6, July/August 2017, by the American Bar Association. Reproduced with permission. All rights reserved. This information or any portion thereof may not be copied or disseminated in any form or by any means or stored in an electronic database or retrieval system without the express written consent of the American Bar Association or the copyright holder.

China has its own laws and rules relating to trademarks, different from those of the United States. Failure to note the discrepancies might result in trouble or losses. We have been working for domestic and international companies as trademark practitioners for many years and have noted some common pitfalls often overlooked by U.S. companies. In this article, we have summarized some practical tips for U.S. companies so that they can gain more and suffer less in the trademark arena of China.

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