Trademarks in the Golden Age of Craft Beer

Michael D. Kanach and Daniel J. Christopherson

©2015. Published in Landslide, Vol. 8, No. 2, November/December 2015, by the American Bar Association. Reproduced with permission. All rights reserved. This information or any portion thereof may not be copied or disseminated in any form or by any means or stored in an electronic database or retrieval system without the express written consent of the American Bar Association or the copyright holder.

In addition to coming up with a creative name that represents your brewery and beer, picking a beer brand that is both available for ownership as a trademark and permissible for use as a beer brand is not easy. This article will discuss a few of the particularities regarding federal trademark registration for the beer industry and will familiarize the reader with additional industry-specific issues that may not be readily apparent to or known by the typical trademark practitioner.

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