©2016. Published in Landslide, Vol. 8, No. 5, May/June 2016, by the American Bar Association. Reproduced with permission. All rights reserved. This information or any portion thereof may not be copied or disseminated in any form or by any means or stored in an electronic database or retrieval system without the express written consent of the American Bar Association or the copyright holder.
University Licensing: Time to Step Back, Evaluate the Institution’s Mission, and Build a Brand
When the Ohio State University created its University Trademark and Licensing Program in 1982, Anne Chasser could never have anticipated it was the first step of an IP career that would include serving as the Commissioner for Trademarks at the USPTO in both the Clinton and George W. Bush administrations, leading the International Trademark Association, overseeing university licensing at several institutions, serving as an expert witness in trademark and licensing matters, and becoming an author. In 1982, Chasser was charged with finding a way to license the university trademarks and “possibly” generate revenues to support the program and provide scholarships for deserving students. At the time, it seemed daunting to figure out a way to “protect, promote, and profit” from university trademarks, but that now seems inevitable as the program has generated in excess of $130 million in revenue for the university.
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