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False Advertising Disputes: Interplay between Courts and the NAD

Bradley L. Cohn and Kristine A. Bergman

©2016. Published in Landslide, Vol. 8, No. 5, May/June 2016, by the American Bar Association. Reproduced with permission. All rights reserved. This information or any portion thereof may not be copied or disseminated in any form or by any means or stored in an electronic database or retrieval system without the express written consent of the American Bar Association or the copyright holder.

The National Advertising Division of the Council of Better Business Bureaus (NAD) provides a self-regulatory system for addressing disputes over false and misleading advertising. The NAD, which is staffed by attorneys experienced in advertising law, offers an organized and often effective means of resolving such disputes.

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