Entertainment & Sports

Viva Brazil: Protecting the Propriedade Industrial of Rights Holders at the 2016 Rio Olympic Games

With Rio de Janeiro hosting the 2016 Summer Olympic Games, the eyes of the world will be on Brazil. The Games provide an incredible opportunity for brands and marketers to connect with the public but are a prime target for ambush marketers and counterfeiters. The authors detail the potential for such intellectual property infringements and explain the legal framework Brazil has put in place to fight back.