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    Landslide® July/August 2016

    Volume 8 Issue 6  

    Trademarks

    REVOLUTION: United States, Cuba, and the Future of Trademarks

    Robert R. Jimenez

    This article explores post-embargo USA-Cuba trademark relations, including likely problems/concerns facing U.S. registrants in Cuba, logistical and substantive issues on the post-embargo horizon, and comparative analysis of trademark laws/systems in both countries.

    Internet

    #SocialMediaLegalFails, Ramifications of Online Overshare: IP, Native Advertising, Brand Endorsements, and Other Media Pitfalls

    Luke S. Curran

    From native advertising and endorsements to infringement issues, this article provides advice when navigating issues resulting from online “overshare” in the corporate and political fields.

    Features

    Entertainment & Sports

    Viva Brazil: Protecting the Propriedade Industrial of Rights Holders at the 2016 Rio Olympic Games

    Len Glickman, Stephen J. Henderson, and Sophie H. Moher

    With Rio de Janeiro hosting the 2016 Summer Olympic Games, the eyes of the world will be on Brazil. The Games provide an incredible opportunity for brands and marketers to connect with the public but are a prime target for ambush marketers and counterfeiters. The authors detail the potential for such intellectual property infringements and explain the legal framework Brazil has put in place to fight back.

    Departments