Perspective

Trademark Law: Vehicle for Social Change?

Lisa A. Dunner

©2015. Published in Landslide, Vol. 7, No. 5, May/June 2015, by the American Bar Association. Reproduced with permission. All rights reserved. This information or any portion thereof may not be copied or disseminated in any form or by any means or stored in an electronic database or retrieval system without the express written consent of the American Bar Association or the copyright holder.

Over the course of my career in intellectual property, I have always enjoyed watching the law—like the technologies, arts, and businesses that it protects—adapt and grow over time. In recent years we have seen the field flourish, evolving in ways both old and new. On the traditional side, Congress has ushered in one of the most substantial, and long called-for, revisions to patent law in this country’s history. With continued hard work, we may also soon witness the birth of the “Next Great Copyright Act” and a major revamping of the U.S. Copyright Office. On the less conventional side, we have witnessed innovative attorneys and rights holders pushing the boundaries of intellectual property law and, in the process, capturing the attention of the public at large.

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