©2015. Published in Landslide, Vol. 7, No. 5, May/June 2015, by the American Bar Association. Reproduced with permission. All rights reserved. This information or any portion thereof may not be copied or disseminated in any form or by any means or stored in an electronic database or retrieval system without the express written consent of the American Bar Association or the copyright holder.
Trust is the ultimate endgame. In the relationships between consumers and business, trust creates additional value and can drive revenue. Therefore, trust—not merely legal compliance—is the ultimate goal to which organizations should aspire when developing corporate policies, especially those policies concerning privacy and intellectual property. Privacy, which has received considerable public attention in recent years,1 is admittedly a crucial piece of this game, but it is not the only piece. Factors as varied as IP policies on trademark and trade dress enforcement, conformity with disclosure rules of the U.S. Securities and Exchange Commission (SEC), and even form of corporate entity can play into and sway consumer trust.
Premium Content For:
- Intellectual Property Law Section