Feature

A Good Game to Play: Inside the IP World of Video Games

Vineeta Gajwani, Drew Boortz, and Brian Pyne

©2015. Published in Landslide, Vol. 7, No. 4, March/April 2015, by the American Bar Association. Reproduced with permission. All rights reserved. This information or any portion thereof may not be copied or disseminated in any form or by any means or stored in an electronic database or retrieval system without the express written consent of the American Bar Association or the copyright holder.

“Occasionally we get to play games for work, which isn’t exactly a bad thing.”

Recently, Landslide® magazine approached attorneys from three major players in the video gaming industry for their comments on a intellectual property issues facing the industry. Many of the IP issues they see are the same as in any IP practice (copyright, trademark, publicity and privacy rights, idea protection and licensing), but the application of the issues is unique. These players may also work with special IP areas in video game licensing, such as cross-media deals, publicity rights, and clearances. This multi-billion dollar segment of the entertainment universe presents a world of potential for attorneys like these who are keen on practicing in a field that is still developing and facing new issues all the time-and grew up and still love to play games themselves.

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