Profiles in IP Law

A Discussion with Pete Fenlon of Mayfair Games

©2015. Published in Landslide, Vol. 7, No. 4, March/April 2015, by the American Bar Association. Reproduced with permission. All rights reserved. This information or any portion thereof may not be copied or disseminated in any form or by any means or stored in an electronic database or retrieval system without the express written consent of the American Bar Association or the copyright holder.

Tell us a bit about your background, and how you came to work in your current position.

I’m a military brat, born in Japan and raised in many places on three continents. I attended the University of Virginia, where I studied history and anthropology. After working for two years, I went to the Marshall-Wythe School of Law at the College of William & Mary. While a first-year law student, I founded my first game company, Iron Crown Enterprises (ICE), which published role playing products and other adventure games. We were best known for our “Middle Earth” and “Rolemaster” brands. ICE bought Mayfair Games in 1997. I then became chairman of Mayfair but remained active as ICE’s president. We closed ICE in 2000, and I formed an alternate reality game (ARG) development house—Steel Rain Studio—first devoted to the creation of a viral marketing ARG promoting A.I.: Artificial Intelligence, Steven Spielberg’s 2001 film. Steel Rain combined with the old Kesmai Games crew to form Castle Hill Studios, and I stayed in ARG and other types of software development until 2007. I then returned to Mayfair Games as CEO.

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