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October 29, 2024

Trademark Reporter Resources

The Trademark Reporter: An Empirical Assessment of the Eveready Survey’s Ability to Detect Significant Confusion in Cases of Senior Marks That Are Not Top of Mind

by Hal Poret

 

The Trademark Reporter: Likelihood of Confusion Surveys: The Ever-Constant Eveready Format; the Ever-Evolving Squirt Format  

by Jerre B. Swann and R. Charles Henn. Jr.