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The Trademark Reporter: An Empirical Assessment of the Eveready Survey’s Ability to Detect Significant Confusion in Cases of Senior Marks That Are Not Top of Mind
by Hal Poret
The Trademark Reporter: Likelihood of Confusion Surveys: The Ever-Constant Eveready Format; the Ever-Evolving Squirt Format
by Jerre B. Swann and R. Charles Henn. Jr.