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    Law Practice Management Committee

    To consider, publish, and present on topics related to managing and leading intellectual property law firms and departments. To further focus on the development of individuals as well rounded IP professionals, by developing knowledge and skills related to business development, legal marketing, and legal team leadership.

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    ABA-IPL members can join the Law Practice Management Committee through MyABA.

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    Existing Committee Members - Access Committee

    ABA-IPL Members can access the Law Practice Management Committee through ABA Communities.

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    Legal Marketing Trends For 2024

    This is a presentation by John Hinson of Spotlight Branding about how law firms, especially smaller ones, can publicize their expertise and attract new clients. Spotlight Branding is a content marketing company that focuses on helping solo and small law firms maximize referrals, attract the right clients, and realize a higher ROI on their other marketing efforts. John will walk us through the latest trends, strategies, and consumer behaviors shaping the legal marketing landscape in 2024. This data is based on insights attained through the 2024 Legal Marketing Trends Report.

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