On January 22, 2024, the New York Senate approved Senate Bill S158B, which aims to further strengthen data privacy protections for health care consumers. The proposed legislation would require companies that collect and sell healthcare data to communicate to individuals how their data is being used, and also requires individual consent or a designated necessary purpose for data processing. The bill further outlines an individual’s rights in regards to their data, including ways to receive copies of all data and request deletion. The intent shifts the burden of healthcare data privacy protections from individuals to applications or similar companies that use tracking technology to sell data to third parties. The Bill will go to the State Assembly for approval before final signature from the Governor.