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January 26, 2024

CAHF to Launch New Program To Recruit Long-term Care Workers

The California Association of Health Facilities Quality Care Health Foundation is launching a new certified nursing assistant recruitment program to attract new workers into the long-term care sector. The program will work with employers to expand public awareness of available jobs in skilled nursing and to also build career advancement opportunities to retain workers.

The program will target public awareness through a digital advertising campaign of available jobs, for example. The advertisements will mainly target 18-to-40 year-olds in an attempt to attract a younger workforce.

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