In this episode, host Lynn Howell welcomes attorney coach and author Stephen Seckler to discuss his latest book, Think Like a Lawyer, Act Like an Entrepreneur. With decades of experience coaching lawyers on marketing, career transitions, and leadership, Stephen offers practical advice for attorneys looking to build their practice, grow their networks, and develop marketing strategies that feel authentic.
Key highlights include:
Why do lawyers need to "turn off" their legal brain and engage in business development.
The importance of building real relationships. Not just relying on LinkedIn stats or random networking events.
How your kids, your dog, and even a love for hummus can help you connect with people in meaningful ways.
A breakdown of Stephen’s acronym CHILL—Capacity, Helpful, Integrity, Likable, and Low-Hanging Fruit—to guide your referral-building strategy.
Practical tips for overcoming fear of marketing, staying top of mind, and building long-term success through consistency.
Stephen also shares his personal journey in overcoming an aversion to selling. He discusses some of his coaching success, including one where a simple email helped a client revive her practice and how small steps like this made a huge difference. Whether you're a solo practitioner, in a small firm, or just starting your legal journey, this episode is packed with smart, actionable insights into how to market yourself authentically and sustainably.
Interested in learning more? Visit seckler.com for free resources or to schedule a consultation.
