We all have had that one client who calls and calls and calls ad nauseam. If you have found yourself on the unfortunate side of this challenge, you are in luck. Help is on the way. You can curb this behavior without sacrificing your law license or online reviews.
First, it is important to discuss how this situation may have started in the first place. As lawyers, we know we have an ethical duty to communicate with clients. A lack of communication is one of the most common reasons for client complaints. As a result, some lawyers take to being overly accessible out of fear of a complaint. Others do so for a perceived marketing advantage. Still others are pushed into this situation because they are not quite sure what to do. This article will give you some ideas to address this challenge.
Barring the extreme cases, a client who constantly calls you is typically a sign of one of three pitfalls:
- You have not clearly defined your expectations around communication.
- You have not effectively communicated or enforced your expectations.
- You have not created strong enough systems to facilitate your expectations.
Pitfall 1: Undefined Expectations Around Communication
Lack of boundaries invites lack of respect. —Anonymous
When you have not articulated your expectations clearly, you invite people to communicate with you as they see fit. For many legal consumers, their interactions with you and your law practice are among the few interactions they have ever had with a lawyer or the legal system. Even if they are more familiar with the process, they do not automatically know how you want them to engage with you and your firm. You get to draw the line in the sand about what is or is not permissible. If you are unclear about how, when, where, and why attorney-client communication should occur, it is impossible for your clients to know what is or is not an appropriate level of communication. This lack of clarity is detrimental to both of you.
What to Do Next:
- Adjust your mindset. As a solo lawyer, you receive a lot of mixed messaging about how accessible you need to be to run a profitable law firm. From the reports about legal consumers hiring the first attorney to pick up the phone to the reminders that lack of communication is one of the top complaints against lawyers, you are conditioned to believe that your success is tied to being available. Here is the problem: If you are always on the phone, it is hard to get the work done. A successful, sustainable, and scalable law practice is built on solid systems. Like other aspects of your practice, you need a system to manage calls. Depending on the stage of your business, you cannot afford to operate without a system.
- Clarify your expectations. Write down your expectations for communication. When should clients contact you with questions or concerns? How should they contact you? Do you want them to contact you through the client portal? When should they email, text, or call, if ever? How soon should they expect a response? What constitutes an emergency? You may have answers to all these questions and more in your mind, but your client needs your guidance to determine what is or is not appropriate. Common sense is not common, and people have varying definitions of reasonable and emergency. If you have not taken the time to acclimate your client to your expectations, they will draw on whatever other experiences they have had elsewhere. Unless you want to be bound by someone else’s expectations, you need to clarify your own.