Title III of the Americans with Disabilities Act of 1990 (ADA) prohibits discrimination on the basis of disability in places of public accommodation (42 U.S.C. § 12182(a)). Title III does not directly address whether places of public accommodation include websites, mobile applications, or other emerging web-based technologies. However, the Department of Justice (DOJ), the primary federal government agency responsible for enforcing the ADA, has taken the position that Title III applies to all public-facing websites used by companies that otherwise qualify as places of public accommodation. The courts are also split on related issues.
This Practice Note:
- Provides a general overview of the ADA.
- Describes how Title III applies to a public place of accommodation’s website.
- Describes the DOJ’s current stance on ADA website compliance.
- Summarizes the circuit split in Title III litigation regarding website accessibility.
- Provides a general overview of the Web Content Accessibility Guidelines (WCAG) 2.0 and 2.1, which were prepared by the World Wide Web Consortium (W3C), a consortium of private and non-profit companies that works to provide international standards for web content accessibility. The WCAG 2.0 has been relied on for determining whether a website violates Title III and as the requirements for Title III compliance by the courts (see Gil v. Winn-Dixie: Eleventh Circuit Vacates Opinion Due to Mootness, below) and the DOJ, which has relied more specifically on WCAG 2.0 AA conformance (see DOJ Settlements Require Private Websites to Conform to WCAG 2.0 AA, below).
The ADA
The ADA was signed into law to protect individuals with disabilities (42 U.S.C. §§ 12101 to 12213). It was amended by the Americans with Disabilities Act Amendments Act of 2008 (ADAAA) (Pub. L. No. 110-325).
The ADA defines disability, as it applies to an individual, as:
- A physical or mental impairment that substantially limits one or more major life activity of an individual.
- A record of a physical or mental impairment.
- Being regarded as having a physical or mental impairment, further defined as:
- someone who establishes that he or she was subjected to an action prohibited by the ADA because of any actual or perceived physical or mental impairment, whether or not the impairment limits or is perceived to limit a major life activity; and
- an impairment that is determined not to be minor or transitory (with an expected duration of six months or less).
(42 U.S.C. § 12102(1), (3).)
Major life activities include, but are not limited to:
- Caring for oneself.
- Performing manual tasks.
- Seeing.
- Hearing.
- Eating.
- Sleeping.
- Walking.
- Standing.
- Lifting.
- Bending.
- Speaking.
- Breathing.
- Learning.
- Reading.
- Concentrating.
- Thinking.
- Communicating.
- Working.
- Major bodily functions, including but not limited to:
- functions of the immune system;
- normal cell growth;
- digestive;
- bowel;
- bladder;
- neurological;
- brain;
- respiratory;
- circulatory;
- endocrine; and
- reproductive functions.
(42 U.S.C. § 12102(2).)
The determination of whether an impairment substantially limits a major life activity is made regardless of the ameliorative effects of mitigating measures, such as:
- Medication.
- Medical supplies, equipment, appliances, low-vision devices (not including eyeglasses or contact lenses), prosthetics, hearing aids, cochlear implants or other implantable hearing devices, mobility devices, oxygen therapy equipment and supplies.
- Use of assistive technology.
- Reasonable accommodations or auxiliary aids or services.
- Learned behavioral or adaptive neurological modifications.
(42 U.S.C. § 12102(4)(E)(i)(I) to (IV).)
The definition of disability is construed in favor of broad coverage of individuals. It applies even if only one major life activity is impaired and even if that impairment is episodic or in remission but otherwise meets the statutory definition when it is active (42 U.S.C. § 12102(4)(A), (C), (D)).
Title III
Title III of the ADA prohibits discrimination based on disability in places of public accommodation. A place of public accommodation is defined as a privately operated facility whose operations:
- Affect commerce.
- Fall within at least one of the following 12 categories:
- places of lodging;
- establishments serving food or drink;
- places of public gathering;
- sales or rental establishments;
- service establishments;
- public transportation terminals, depots, or stations;
- places of public display or collection;
- places of recreation;
- places of education;
- social service center establishments; or
- places of exercise or recreation.
(42 U.S.C. § 12181(7); 28 C.F.R. § 36.104.)
Exemptions
Private clubs and establishments and religious organizations and entities controlled by religious organizations, including places of worship, are explicitly exempted from being places of public accommodation (42 U.S.C. §§ 2000a(e) and 12187). However, the private and religious exemptions may not apply if facilities are also leased to hold public events (Disabled Rights Action Comm. v. Las Vegas Events, Inc., 375 F.3d 861, 15 A.D. Cas. (BNA) 1336 (9th Cir. 2004), Defiore v. City Rescue Mission of New Castle, 995 F. Supp. 2d 413 (W.D. Pa. 2013), and Lobel v. Woodland Golf Club of Auburndale, 260 F. Supp. 3d 127, 147 (D. Mass. 2017), appeal dismissed sub nom. Lobel v. Woodland Golf Club of Auburndale, No. 17-1657, 2017 WL 6762405 (1st Cir. Dec. 19, 2017)).
Remedies
Remedies for injured parties are limited under Title III of the ADA. The remedies available are the same as those under Title II of the Civil Rights Act of 1964 (42 U.S.C. §§ 2000a to 2000a-6). The only remedies available in a Title III action between private parties are injunctive relief and attorney’s fees. The Attorney General, however, also has the option to join the suit and can request that the court grant additional monetary relief to the plaintiff (42 U.S.C. § 12188).
Application of Title III Discrimination to Website Accessibility
When the ADA was enacted in 1990, far fewer people used the internet and discrimination based on disability mostly occurred in person. Title III provides the standards required for businesses’ physical locations to properly accommodate disabled individuals. However, Title III does not provide any regulatory guidance for the internet, websites, or mobile applications. It also does not expressly limit its coverage to brick-and mortar locations or exclude online locations. As the internet has grown in importance, many have lobbied for formal online accessibility standards. While the DOJ and the courts have provided some guidance on the issue, Congress has yet to act (however, the Online Accessibility Act was introduced in the US House of Representatives on On October 2, 2020).
The current legal landscape provides places of public accommodation with a framework on how to apply Title III’s requirements to their websites, mobile applications, and other digital content. But it falls short of providing a concrete path to compliance in exchange for flexibility. Congress’s failure to act on the issue and the DOJ’s limited guidance has resulted in a circuit split among the courts.
Companies must therefore consider both DOJ guidance and court cases for guidance regarding ADA compliance for website accessibility. For more information about:
- DOJ guidance, see DOJ’s Current Stance on ADA Website Accessibility, below.
- Court cases, see Circuit Court Split, below.
DOJ’s Current Stance on ADA Website Accessibility
The DOJ has spearheaded, and then abandoned, several efforts (including formal rulemaking) over the years to come up with a uniform position regarding ADA website accessibility. However, the DOJ’s conduct overwhelmingly has supported, and continues to support, that websites must be accessible to disabled persons. The DOJ generally supports the idea that a company can make their website accessible by any means, which includes but is not limited to, compliance with WCAG 2.0, Level AA requirements.
This Note summarizes the key DOJ sources:
- 2003 Voluntary Action Plan (see DOJ Voluntary Action Plan, below).
- 2010 Advance Notice of Proposed Rulemaking (ANPRM), titled Nondiscrimination on the Basis of Disability, which was withdrawn in 2017 (see DOJ 2010 Proposed Rulemaking (Withdrawn), below).
- 2014 settlements requiring private websites to conform to WCAG 2.0 AA (see DOJ Settlements Require Private Websites to Conform to WCAG 2.0 AA, below).
- 2017 rule regarding accessibility of federal websites (see DOJ Rule Regarding Federal Online Content, below).
- 2018 letter from Assistant Attorney General Stephen E. Boyd regarding flexibility in website accessibility compliance (see DOJ Letter Regarding ADA Website Compliance Flexibility, below).
DOJ Voluntary Action Plan
In 2003, the DOJ first recognized the need to make websites accessible to disabled persons with the release of its Voluntary Action Plan for government agencies and private entities. The Voluntary Action Plan, which references the ADA, lists tips to help make websites more accessible, including:
- Using tags, long descriptions, and captions on web pages.
- Making sure that photos and graphics are accompanied by alt tags or descriptions.
- Ensuring that online forms and tables are accessible to the sight and hearing impaired.
- Always posting documents in HTML or another text-based format.
- Periodically enlisting disability groups to test web pages for ease of use.
Additional recommendations followed in 2007.
Companies should as a best practice ensure that their websites comply with these guidelines (and other criteria generally set out in this Note).
DOJ 2010 Proposed Rulemaking (Withdrawn)
In 2010 the DOJ issued an Advance Notice of Proposed Rulemaking (ANPRM), titled Nondiscrimination on the Basis of Disability; Accessibility of Web Information and Services of State and Local Government Entities and Public Accommodations (75 Fed. Reg. 43460). The notice stated that the DOJ was considering revising the ADA to establish rules that addressed accessibility for individuals with disabilities on public websites and requested comments from stakeholders. Formal guidelines were anticipated to be released by 2015.
However, on December 26th, 2017, the DOJ officially withdrew the ANPRM on ADA website accessibility (82 Fed. Reg. 60932).
The DOJ also reiterated that it had “long considered” websites to be covered by Title III. Since then, there has been no indication that official rules or guidelines on how the ADA applies to private websites will be released.
DOJ Settlements Require Private Websites to Conform to WCAG 2.0 AA
In 2014, the DOJ entered into a settlement agreement with Peapod LLC and a consent decree with H&R Block to remedy Title III violations related to the companies’ websites and mobile applications (DOJ: Justice Department Enters into a Settlement Agreement with Peapod to Ensure that Peapod Grocery Delivery Website is Accessible to Individuals with Disabilities and DOJ: Justice Department Enters Consent Decree with National Tax Preparer H&R Block Requiring Accessibility of Websites and Mobile Apps Under Americans with Disabilities Act). Under both agreements, the companies agreed to bring their websites in compliance, at a minimum, with WCAG 2.0 AA (except for third-party content, in Peapod’s settlement).
DOJ Rule Regarding Federal Online Content
On January 9, 2017, the federal government issued a rule requiring all federal websites and digital content to conform to the W3C’s WCAG 2.0, Level AA (WCAG 2.0 AA), within twelve months of the ruling (82 Fed. Reg. 5790). The DOJ and the courts have generally accepted the WCAG as the voluntary standard for ensuring website accessibility (see WCAG Compliance, below). However, the DOJ later announced that places of public accommodation (privately operated websites; federally operated websites still must conform to WCAG 2.0 AA) have flexibility in complying with Title III instead of formally adopting WCAG as the standard.
DOJ Letter Regarding ADA Website Compliance Flexibility
On September 25, 2018, Assistant Attorney General Stephen E. Boyd, sent a letter in response to a query by a bi-partisan group of House Representatives. In the letter, Boyd confirmed the DOJ’s position that:
- The ADA applies to websites that qualify as places of public accommodation.
- The absence of specific regulation does not serve as a basis for noncompliance with a statute’s requirements.
- Until formal regulation that outlines the specific technical requirements for websites is adopted, places of public accommodation have flexibility in how they choose to comply with the ADA’s general requirements of nondiscrimination and effective communication.
Unless and until a formal policy becomes law, courts and regulators will likely continue to cite the Web Content Accessibility Guidelines (WCAG) as the standard for ADA compliance. Boyd’s letter does not specifically mention the WCAG but does state that “noncompliance with a voluntary technical standard for website accessibility does not necessarily indicate noncompliance with the ADA.” Boyd’s statements may affect how the courts rule on website accessibility, as court decisions have relied heavily on the WCAG standards (see Gil v. Winn-Dixie: Eleventh Circuit Vacates Opinion Due to Mootness, below).
Title III ADA Litigation
Companies must also consider case law when analyzing ADA website accessibility compliance. Without explicit DOJ statutory guidance, there has been:
- An increase in litigation alleging companies have violated Title III of the ADA by not making their websites or mobile applications accessible to persons with disabilities.
- A circuit court split on several related issues, including whether a website qualifies as a place of public accommodation even though:
- the company only operates online; and
- does not have a traditional brick and mortar location (see Access Now, Inc. v. Blue Apron, LLC, 2017 WL 5186354 (D. N.H. Nov. 8, 2017)).
Circuit Court Split
The ADA does not specifically identify websites as places of public accommodation, and the courts are split on whether the law limits the definition solely to physical spaces. The court split can generally be categorized as follows:
- Courts have found that a website can be a place of public accommodation independent of any connection to a physical space, including:
- the First Circuit (Carparts Distrib. Ctr., Inc. v. Auto. Wholesaler’s Ass’n of New England, Inc., 37 F.3d 12, 19 (1st Cir. 1994) and Nat’l Ass’n of the Deaf v. Netflix, Inc., 869 F. Supp. 2d 196, 200 (D. Mass. 2012));
- the Fourth Circuit (Mejico v. Alba Web Designs, LLC, 515 F. Supp. 3d 424, 434 (W.D. Va. 2021)).
- the Seventh Circuit (Morgan v. Joint Admin. Bd., Ret. Plan of Pillsbury Co. & Am. Fed’n of Grain Millers, AFL-CIO-CLC, 268 F.3d 456, 459 (7th Cir. 2001) and Doe v. Mut. of Omaha Ins. Co., 179 F.3d 557, 558 (7th Cir. 1999)).
- Courts have concluded that places of public accommodation must be physical places, but that goods and services (including websites) provided by a public accommodation may fall within the ADA if they have a sufficient nexus to a physical place, including:
- the Ninth Circuit (Weyer v. Twentieth Century Fox Film Corp., 198 F.3d 1104, 1114 (9th Cir. 2000) and Earll v. eBay, Inc., 599 F. App’x 695, 696 (9th Cir. 2015)); Robles v. Domino’s Pizza, LLC, 913 F.3d 898, 905 (9th Cir.), cert. denied, 140 S. Ct. 122, 205 L. Ed. 2d 41 (2019));
- the Third Circuit (Ford v. Schering-Plough Corp., 145 F.3d 601, 614 (3d Cir. 1998) and Peoples v. Discover Fin. Servs., Inc., 387 F. App’x 179, 183 (3d Cir. 2010)); and
- the Sixth Circuit (Parker v. Metro. Life Ins. Co., 121 F.3d 1006, 1010 (6th Cir. 1997)).
- Inconsistent Second Circuit district court opinions have held both that:
- websites themselves are places of public accommodation (Nat’l Fed’n of the Blind v. Scribd Inc., 97 F. Supp. 3d 565, 576 (D. Vt. 2015) and Andrews v. Blick Art Materials, LLC, 268 F. Supp. 3d 381, 393 (E.D.N.Y. 2017); and
- the ADA excludes websites of businesses with no public-facing, physical retail operations from the definition of public accommodation (Winegard v. Newsday LLC, 2021 WL 3617522 (E.D.N.Y. 2021)).
- The Eleventh Circuit subsequently vacated an opinion that had held that websites were not places of public accommodation under the ADA. The Eleventh Circuit vacated the opinion because the parties’ dispute was moot due to an injunction expiring prior to the court’s original decision (Gil v. Winn-Dixie Stores, Inc., (2021 WL 6129128 (11th Cir. Dec. 28, 2021)). Gil v. Winn-Dixie was a landmark opinion and vacating it returned the Eleventh Circuit to a state of uncertainty regarding the ADA’s application to websites/physical locations.
Gil v. Winn-Dixie: Eleventh Circuit Vacates Opinion Due to Mootness
On December 28, 2021, the Eleventh Circuit vacated its own opinion in Gil v. Winn-Dixie Stores, Inc., a website accessibility discrimination case that held websites were not places of public accommodation under the ADA. The case was vacated due to mootness after the court determined that an injunction expired prior to its original decision (2021 WL 6129128 (11th Cir. Dec. 28, 2021)).
The Eleventh Circuit’s Original Opinion
The Eleventh Circuit’s original opinion in Gil v. Winn-Dixie overturned a landmark Florida district court opinion, and the first-ever website accessibility trial, that found that a regional supermarket’s website was a place of public accommodation because it was heavily integrated with its physical stores.
The Eleventh Circuit reversed the lower court decision and found that:
- Winn-Dixie, a grocery store chain, did not violate the ADA by having an inaccessible website because websites are not places of public accommodation under the ADA.
- The plaintiff failed to prove that the inaccessibility of Winn-Dixie’s limited use website functioned as an intangible barrier to a visually impaired individual accessing goods, services, privileges, advantages, or accommodations of Winn-Dixie’s physical stores.
(Gil v. Winn-Dixie Stores, Inc., 2021 WL 1289906 (11th Cir. Apr. 7, 2021).)
The Eleventh Circuit Vacates Its Original Opinion
Gil, the plaintiff, petitioned for a rehearing en banc, with one of several arguments being that the case was moot because the district court’s original injunction had expired in 2020, prior to the Eleventh Circuit’s first decision, in April 2021. Instead of granting the petition for rehearing en banc, the Eleventh Circuit vacated its original opinion, holding that the parties’ dispute became moot when the injunction issued by the district court expired. The Eleventh Circuit therefore vacated its original opinion and judgment and remanded the case for the district court to enter an order dismissing it as moot.
In vacating its original opinion the court returned the Eleventh Circuit to a state of uncertainty regarding whether websites qualify as places of public accommodation. Given the Eleventh Circuit’s original Gil decision, it appears the court is likely to exclude websites from being covered under the ADA as public accommodations, but this outcome is far from certain.