Yes, we know our definition leaves something to be desired in terms of specificity, but we do the best we can. You can use ours, find another you like better, or create your own definition; the bottom line remains getting control of the beast. No matter what you do, understand that it will not work very long. Cybercriminals and advertisers spend considerable money, time, and effort to get through whatever barriers you erect to bar their communications. They always have the upper hand, as they proactively create the point of attack, leaving you and your support to react to their new strategy.
Now that we have a general idea of what we want to bar, we need to address the question of what to do to minimize the existence of spam in our inbox. You have lots of things that can help you mitigate spam; we suggest, at a minimum, that you adopt the following approach:
Tip 1. Get and Use a Spam Filter
Most email services and clients include antispam software baked into the system. Ensure that yours does. If not, either get a new service or client or install your own antispam software. Make sure you have engaged it and that you have adjusted the settings to provide a reasonable compromise of sensitivity—it should provide protection but still allow you to get the email you want to receive.
Tip 2. Use Disposable Email Accounts
Most of us have more than one email account. Some of us actually use them for different purposes. You can easily open more email accounts at no cost. If you do that and use the “extra” email address for online registrations, newsletters, contact information for purchases, etc., you protect your primary addresses from additional and unnecessary exposure. When a disposable address gets overrun by spam, you can simply shut it down and move to another, keeping your primary addresses somewhat protected.
Tip 3. Use Lists of Approved Senders
We do not particularly like the fact that these lists traditionally get called “whitelists” and “blacklists,” but we do not have the power to change that right now. The bottom line, however, is that the use of these lists enables you to tell the email client to allow email from approved senders in the door and keep email from senders not approved out. Generally, we think of that as a good thing, but it carries a risk that important email from an unapproved sender may get barred from your inbox. For that reason, regularly review your spam folder to see if something that you want to see got sent there.
Tip 4. Be Careful about Unsubscribing
This may seem counterintuitive, but pay attention to it anyway. Many emails give you an option to unsubscribe from a list. While unsubscribing from a list you do not want may seem like a smart thing to do, it may prove dangerous. The bad guys often create phony email addresses and phony websites. An unsubscribe link prepared by a bad guy may actually unsubscribe you from nothing but, instead, take you to a connection that will download malware onto your device. We don’t have a good answer for this, but we wanted to bring it to your attention.
Tip 5. Don’t Click Links in Questionable Emails
What list about limiting email risks and spam could be complete without a warning against clicking links in questionable emails? Those links could lead to downloading malware that can magnify the problem.