January 19, 2021 5 minutes to read ∙ 1200 words

Building a Practice: Find Your Target Market Niche

By Carol Schiro Greenwald

Do you get hung up on marketing initiatives because you see opportunity everywhere?

Do you lose focus because you see everybody as potential clients or referrers?

Does just thinking about the breadth of possibilities make you frustrated and tired?

It should—because you are chasing an illusion. There is no “everywhere” or “everybody.” People today want personalization and customization. They want to be seen as individuals, each with their own unique interests, needs, and dreams.

Premium Content For:
  • Solo, Small Firm and General Practice Division
Join - Now