March 24, 2020 8 minutes to read · 1900 words

Building a Practice: Strategic Networking Can Produce Referral Gold

By Carol Schiro Greenwald

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“It’s not what you know, but who you know.” Networking for referrals is about creating a trusted relationship with referral sources It is about reciprocity and collaboration. Successful networkers give to get. The best referrers believe in paying it forward as summarized in the Gotham Networking Group motto: “What goes around comes around.”

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