December 17, 2020 5 minutes to read ∙ 1200 words

Building a Practice: How to Design a Research-Based Marketing Plan

By Carol Schiro Greenwald

Planning is a way to take control of your life. When COVID-19 uncertainties can make life feel out of control, planning keeps you in charge of a corner of your life. December is a planning month: a year to review, a year to anticipate. Let’s look at a research-based, strategic approach to marketing planning.

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