November 18, 2019 4 minutes to read · 1000 words

Building a Practice: 3 Secrets to Winning the Legal Beauty Contest

By John Livesay

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Arthur Ashe, the professional tennis pro, said, “The key to success is confidence. The key to confidence is preparation.” Lawyers need to prepare for a legal beauty contest to win a prospective client in the same way that athletes prepare for the Olympics. When you think of beauty contests like the “Super Bowl of meetings,” you will put in the preparation to go above and beyond what is expected.

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