As solos or small firm owners, we are constantly being bombarded by vendors and service providers with products and services they insist we desperately need and cannot afford to practice without. Being smart business owners means that we are often skeptical of these products and services and the costs associated with them. Business coaches tend to fall into this category, often because of grandiose claims and sometimes mysterious marketing techniques. This article is meant to get you thinking about business coaching and how it can help your practice. It’s not intended to be a review of specific coaches and coaching programs out there. I have found over the years that some business coaches have drastically changed the course of my practice and increased revenue, but that a lot of thought needs to go in to hiring a coach.
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