April 23, 2019 Practice Management

Sales, Marketing, and Networking: The Trifecta for Your Success

By Terrie S. Wheeler

In today’s world of artificial intelligence, new legal technologies, and other shiny objects vying for your attention, it’s easy to feel overwhelmed by all the possibilities you have in marketing. Combine that with the overwhelming competition you likely face every day from lawyers and firms willing to spend a lot more money on advertising and marketing than you are. It’s easy for a small firm or solo practitioner to feel outmaneuvered and even a little dismayed. But there’s one thing your competitors don’t have. Your network! Your current clients, contacts, and referral sources can help bolster your firm’s revenue, but only if you can truly utilize them.

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