October 23, 2018 Practice Management

How to Master the New Rules of Social Media Marketing

By Terrie S. Wheeler

Well, I’ve got good news and bad news for you. The good news is that social media is still a great way to build your name recognition. The bad news? With changing algorithms in Google, LinkedIn, Facebook, and YouTube, lawyers like you will need to rethink your social media strategy to generate maximum impact. The bottom line is that updated algorithms on LinkedIn, Facebook, and Twitter have changed the reach of social media content, how that content is ranked, and the way in which content can be posted on social media.

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