Is Your Website Working FOR You?

Back in the early 1990s, when websites were new and shiny marketing tools, many law firms didn’t think they needed one. Maybe they thought websites were a passing fad like scrunchies and bell-bottom jeans. In the late 1990s (amid the dot-com bubble) websites moved from “nice-to-have” to “must-have” for lawyers. It was about that time I stopped asking lawyers in presentations I would give to raise their hand if their firm had a website. What a silly question—everyone had a website! And if they didn’t, they certainly wouldn’t admit to it in public.