Back in the early 1990s, when websites were new and shiny marketing tools, many law firms didn’t think they needed one. Maybe they thought websites were a passing fad like scrunchies and bell-bottom jeans. In the late 1990s (amid the dot-com bubble) websites moved from “nice-to-have” to “must-have” for lawyers. It was about that time I stopped asking lawyers in presentations I would give to raise their hand if their firm had a website. What a silly question—everyone had a website! And if they didn’t, they certainly wouldn’t admit to it in public.
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